While working at the Italian Trade Agency’s (ITA) design department for the promotion of Made in Italy, I was the lead designer of BIAT – Innovation and High Technology Lab.

This is one of the most important events organized by ITA, focusing on the topic of technological innovation, participated by delegates from around 40 countries

In this role, I defined the visual theme of the event, along with creating most of the marketing material and design elements, working in collaboration with the different departments and stakeholders involved.

I also worked on location with my colleagues to ensure that the agreed design was implemented in accordance with the specifications, in a space of around 2.000sqm, which involved meticulous quality checking and putting contingency plans into action to accommodate various circumstances and eventualities.

The event was a great success and an uplifting experience for me and also for the rest of the team.